I’m Bill.

I’m a copywriter and a scientist.

And I’ll help you with words people give a crap about.

Huh?

Let me take your complex ideas and turn them into words people care about. Words they understand. No jargon. No business bullshit. No cross-vertical innovative solutions and backward synergy overflow. Just words that mean something. Words people remember.

You want to be memorable, right? Stand out? Of course you do. Well, I can do that for you.

Copy, content, random words or even the occasional scribble – whatever you need. But wait, there’s more! More I tells ya! I can help you think about strategy, how to squeeze the most from your content, how to breathe some goddamn life into the dusty stuff old crap you’ve always done because that’s how you’ve always done it. I’ll give you proper creative direction to go along with the words.

Copy cred

And look, I’ve got credentials: I've been writing since 2011 and sciencing since 2000. I’ve come up with words for for big Pharma, charities and everything in between. I’ve written for doctors, scientists and patients. I’ve explained stem cells, antibodies and diseases, as well as pollution, plastics and protocols for the lab. If it’s life-sciencey, I’ve probably written something about it.

Things I’ll do

I can do ads in fancy journals, donation appeals, serious technical guides, friendly public explainers, tone of voice stuff, hilarious and brilliant blogs, email campaigns that convert, microcopy that matters, social media, internal comms and branding. I like all those things and I’m pretty decent at them to say the least.

Things I won’t do

Whatever “that” was Meat Loaf wouldn’t do. Oh, and long, boring whitepapers about your paradigm-shifting whatever, the “We’re excited to announce” posts and the content churn just for the sake of it – I don’t do that. I’m here to make you stand out, not sink into the murky marketing depths of crappy copy.

…

Still here, eh?

Erm, well, I don’t have any awards or anything to reel off, but I was a finalist in The Majors 2019 Awards for Major Copywriter. Yup, Finalist. That’s almost a winner. So, there’s that. They sent me a fancy jpg:


Work

I’ve worked all over the place. Here are the main ones:

2020 – Right now: Science Copywriter & Creative Director, bill hinchen copy

Focus: life science things – you know the stuff. Some stem cells, some antibodies, some toxins and a few other odds and ends.

2019 – 2020: Research Communications Manager (in-house), Kidney Research UK

Focus: kidney disease, charity comms strategy and engaging the public with science.

2015 – 2019: Senior Scientific Copywriter and Editor (in-house), Abcam

Focus: antibody discovery and development, immunology, neuroscience, and immunoassays.

2014 – 2015: Science Writer (agency), BioStrata

Clients: ELGA LabWater, Veolia, GSK, Hermes Pharma, Lonza, Protagen, Thermo Fisher Scientific, TTP Labtech.

2012 – 2013: Medical Writer (agency), Photosound

Clients: Amgen, Astellas Pharma.

2011 – 2012 Associate Medical Writer (agency), Springer Health

Clients: AstraZeneca, Bayer Schering, Bristol Myers Squibb, GSK.

2000 – 2010: Various universities (Plymouth, Surrey, Cambridge, Harvard), learning all the science

  • “If you're looking for a copywriter who uses words like ‘synergy’ and ‘unprecedented’, Bill is NOT your guy. He breaks through the noise and delivers clear, concise copy that’s a joy to read. A true master of the craft! And the cherry on top? Really easy to work with! So if you value great copy and great communication, I couldn't recommend Bill enough.”

    Yafees Sarwar, Director of Marketing, Cytena

  • A smiling woman wearing glasses. This is Rosie Loft, Communications Manager at Kidney Research UK

    "I've loved Bill's ability to cut to the chase and explain complex research in clear and thrilling terms. His copywriting is highly accessible; never formal, always entertaining."

    Rosie Loft, Communications Manager at Kidney Research UK

  • A man with stubble and slight smile. This is, Nick Oswald, founder and Managing Director of Bitesize Bio.

    "Bill is a superb writer, and a great guy to work with. We were delighted with the results."

    Nick Oswald, founder and Managing Director of Bitesize Bio

  • A smiling lady with brown hair, wearing horn-rimmed glasses. This is Ruth Smyth, Insight and Planning Director at BoldLight.

    "As you might expect, he was a fabulous writer and communicator, he was also great fun to work with and full of ideas. I'd highly recommend Bill as a writer who can explain tricky topics in a simple and captivating way."

    Ruth Smyth, Insight and Planning Director at BoldLight

  • A handsome man with striking features and light stubble. This is Daniel Avital, Managing Director of DTScout.

    "Bill is a rare science marketer; he cares about the end user, the client, and the topic at hand. Plus, he thinks differently, and his words helped us stand out. He is a great pick."

    Daniel Avital, Managing Director of DTScout

  • "Bill’s repotoire extends to more than just writing solid, engaging copy. He advises, guides and provides valuable insights to the life science space and how the content you might be looking to create fits into it. He really cares about what he does and the output is beyond incredible. He’s delighted some pretty hard to please scientists by understanding and embracing their knowledge to turn it into something that resonates with the intended audience. Do I recommend Bill? Wholeheartedly YES!"

    Katie (Bowler) Strickland, Head of Marketing, Abzena