Training without the sweat

Writer more gooder words

You want to write better words, better copy, but you don’t want to sit in a training course for two days with Trent from Accelerated Comms Solutions talking about his best-in-class cross-vertical platform.

And that’s fair enough. Trent sounds like a knob.

So, here are a couple of options.

Have me give a workshop

We can arrange a proper workshop. Online’s good, or in person if you’re not miles away. Typically these are a couple of hours and I’ll go over some core rules to make your copy not suck, and of course we’ll go through some of your copy and content to see what does and doesn’t work.

It’s longer and more intense than the essentials video – and you have to look at my face IRL for ages – but you get a lot more personalised benefits from it. and can fire all the random questions you like at me.

Enjoy the most productive lunch break ever

The orginal. My copywriting essentials course that you can finish in your lunch hour. Go from “WTF is copywriting?” to writing copy that actually sells before the day’s done.

Unlike the workshop you can pause the video and take a break from looking at me. Then again you don’t get to ask me difficult questions or get me to look through your work and cover it in red pen. Peaks and troughs.

They said it, not me

  • The best workshop we’ve had as a business. Bill was informative, entertaining, engaging – we took so much from the session that will hold us in good stead for the future. We couldn’t recommend him more highly.

    Richard Lumb, CEO, Frontline Genomics

  • Not having a background in copywriting, I've often wondered: "Why on earth would you write something like this? I have no idea what you're on about." Bill's course explained to me that my instinct in these cases was correct: Because it's crap copywriting. Straightforward explanations, clear examples, and excellent instructions to make your workflow help you to convey your message in the best way possible.

    Sam Kaspers, Testronic

  • Bill explains everything in such a simple, relaxed manner. With each sentence carries a wealth of copywriters wisdom. Wisdom that he happily and freely shares with you. As someone who has gone through a vast amount of copy courses, with many being multiple times more than this, I will be always use Bills last video for reviewing all my copy.

    Jamus McKenna