“Surfers Against Sewage”

The “Stop the Source” campaign run by Surfers Against Sewage was all about raising awareness of the sheer mess that is plastic pollution and getting supporters to donate. This was also about switching the tired narrative from the public shouldering all the responsibility to laying the blame at the feet of those still mass-producing plastic for profit – regardless of the damage it causes and alternatives available.

Working under the leadership of the wonderful folk at BoldLight, I helped write the copy that shaped the initial proposition, which in turn fed into the landing page and appeal copy, emails and social posts. The appeal blasted through its donation target in the first 24 hours!