I’m Bill.

I’m a freelancer who does science copywriting and straegy.

And I’ll help you write words people give a crap about.

Drop me a message

Huh?

You know those cross-vertical innovative solutions you talk about? The backward synergy overflow? The best-in-class, world leading, gold-standard products you keep shouting about? Yeah, you know the words. Business bullshit. Words that don’t mean anything to anyone.

Well, I can fix that. I take your complex ideas and awesome products and turn them into words people care about. Words people remember.

You want to be memorable, right? Stand out? Of course you do. I can do that for you.

Copy cred

And look, I’ve got credentials: I've been writing since 2011 and sciencing since 2000. I’ve come up with words and strategy for big Pharma, charities and everything in between. I’ve written for doctors, scientists and the public. I’ve explained stem cells, antibodies and diseases, as well as pollution, plastics and protocols for the lab. If it’s life-sciency, I’ve probably written something about it. Still not convinced?

Fine, here are some nice things some nice people said about me – almost none of which was extracted under duress:

  • “Bill’s repertoire extends to more than just writing solid, engaging copy. He advises, guides and provides valuable insights to the life science space and how the content you might be looking to create fits into it. He really cares about what he does and the output is beyond incredible. He’s delighted some pretty hard to please scientists by understanding and embracing their knowledge to turn it into something that resonates with the intended audience. Do I recommend Bill? Wholeheartedly YES!”

    - Katie (Bowler) Strickland, Head of Marketing, Abzena

    A woman with shoulder-length brown hair smiling at the camera, wearing a white top, against a light gray background.

  • “I've loved Bill's ability to cut to the chase and explain complex research in clear and thrilling terms. His copywriting is highly accessible; never formal, always entertaining.”

    - Rosie Loft, Communications Manager at Kidney Research UK

    A smiling woman wearing glasses. This is Rosie Loft, Communications Manager at Kidney Research UK

  • “If you're looking for a copywriter who uses words like ‘synergy’ and ‘unprecedented’, Bill is NOT your guy. He breaks through the noise and delivers clear, concise copy that’s a joy to read. A true master of the craft! And the cherry on top? Really easy to work with! So if you value great copy and great communication, I couldn't recommend Bill enough.”

    - Yafees Sarwar, Director of Marketing, Cytena

    Portrait of a man with glasses, smiling, wearing a blue shirt and blazer, outdoors with city buildings in the background.

  • “Bill is a superb writer, and a great guy to work with. We were delighted with the results.”

    - Nick Oswald, founder and Managing Director of Bitesize Bio

    A man with stubble and slight smile. This is, Nick Oswald, founder and Managing Director of Bitesize Bio.

  • “As you might expect, he was a fabulous writer and communicator, he was also great fun to work with and full of ideas. I'd highly recommend Bill as a writer who can explain tricky topics in a simple and captivating way.”

    - Ruth Smyth, Insight and Planning Director at BoldLight

    A smiling lady with brown hair, wearing horn-rimmed glasses. This is Ruth Smyth, Insight and Planning Director at BoldLight.

  • “Bill is a rare science marketer; he cares about the end user, the client, and the topic at hand. Plus, he thinks differently, and his words helped us stand out. He is a great pick.”

    - Daniel Avital, Managing Director of DTScout

    A handsome man with striking features and light stubble. This is Daniel Avital, Managing Director of DTScout.
Leave your own nice words

Things I’ll do

Strategy that makes sense and doesn’t come in a pointless but very pretty 87-page slide deck. Webcopy that doesn’t make people roll their eyes, ads in fancy journals, donation appeals, serious technical guides, friendly public explainers, tone of voice stuff, hilarious and brilliant blogs, email campaigns that convert, microcopy that matters, social media, internal comms and branding. I like all those things, and I’m pretty decent at them if I do say so myself.

Things I won’t do

Whatever “that” was Meat Loaf wouldn’t do. Oh, and long, boring whitepapers about your paradigm-shifting whatever, the “We’re excited to announce” posts and the AI-style content churn just for the sake of it – I don’t do that. I’m here to make you stand out, not sink into the murky marketing depths of crappy copy.

Oh, and work Fridays. I don’t do that.

…

Still here, eh?

Erm, well, I don’t have any awards or anything to reel off, but I was a finalist in The Majors 2019 Awards for Major Copywriter. Yup, Finalist. That’s almost a winner. So, there’s that. They sent me a fancy jpg.

  • Pink background with large white text that reads, "boring reagents made in house." Smaller white text below says, "You don't care about exciting. You care about reliable. So do we." The top left corner has a logo with a blue shape and the text "alomone labs."
  • A black-and-white photo of a man with glasses and a beard, looking down, with a list of words including 'Progress,' 'Advance,' 'Discover,' 'Explore,' and 'Create with us' on the left side. The right side contains text encouraging scientific collaboration and a website link.
  • Two black plastic trash bags hanging from top, with red particles resembling blood dripping from them. Text indicating the bags are not recyclable and emphasizing kidney organ donation awareness by Kidney Research UK.
  • An aerial view of a beach polluted with plastic debris, including bottles and other waste, with a banner promoting a movement to stop plastic production and support for cleaning efforts. The banner has a dark background with sections of text, images of a plastic bottling plant, and a red call-to-action button to donate.

Work

I’ve worked all over the place. Here are the main ones:

2020 – Right now: Science Copywriting and Strategy, bill hinchen copy

Life science things from content to strategy. Some stem cells, some antibodies, some toxins, a splash of AI tech and a few other odds and ends.

2019 – 2020: Research Communications Manager (in-house), Kidney Research UK

Kidney disease, charity comms strategy and engaging the public with science.

2015 – 2019: Senior Scientific Copywriter and Editor (in-house), Abcam

Antibody discovery and development, immunology, neuroscience, and immunoassays.

2014 – 2015: Science Writer (agency), BioStrata

Clients: ELGA LabWater, Veolia, GSK, Hermes Pharma, Lonza, Protagen, Thermo Fisher Scientific, TTP Labtech.

2012 – 2013: Medical Writer (agency), Photosound

Clients: Amgen, Astellas Pharma.

2011 – 2012 Associate Medical Writer (agency), Springer Health

Clients: AstraZeneca, Bayer Schering, Bristol Myers Squibb, GSK.

2000 – 2010:Various universities (Plymouth, Surrey, Cambridge, Harvard), learning all the science

You want more? Okay, here’s a bit more about me.